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Reference Number: MOT221102-18
Job Title; Digital Marketing Specialist
Branch/Department: MotorHappy
Job Type Classification: Permanent
Location – Town / City: Edenvale
Location – Province/Area: Gauteng
Location – Country: South Africa
Job Description
MotorHappy is a world leader in its field of specialisation offering a variety of financial products for motor vehicles. MotorHappy aims to creatively solve problems and add value to people by ensuring Mobility for Good.
Motor happy forms part of the Motus Group, a leading JSE listed Company in the Automotive Industry where performance is driven by three keystones, 1. Leaders, 2. Innovation & 3. Customer Champions.
MotorHappy is seeking to employ a qualified and experienced Digital Marketing Specialist. The successful candidate will join a dynamic and highly skilled Marketing Team.
If you are seeking an exciting and rewarding opportunity, then this is the career journey you’ve been waiting for.
The successful candidate will report directly to the Marketing Director.
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Position Overview
The Digital Marketing Specialist will be responsible for:
We are looking for a digital marketing expert to join our team. In this role, you will develop and implement digital strategies for the MotorHappy brand. You will assist the Marketing Director with planning and implementing the digital marketing strategy across multiple channels, including but not limited to Social Media, Google Search, Google Display & Video ads. You will use your expertise in performance marketing in order to generate quality leads for the outbound call center as well as focus on an end-to-end online sales process. Working with our agencies and partners, you will oversee and optimize paid digital marketing campaigns. This is a hands-on position that requires you to plan, implement and oversee all digital marketing campaigns. You will be passionate about learning all things digital and like to keep yourself on top of the latest trends.
Specific Role Responsibilities
The daily tasks of The Digital Marketing Specialist include (but not be limited to) the following:
Planning, Execution, Optimise & Manage Digital Marketing Campaigns
Google Search Ads, Display & Video
Social Media: Facebook, Instagram
Measure, Analyse & Optimize traffic, via Google Analytics & Google Marketing Platform
Report on and present digital campaign performance to stakeholders
Monitor & manage campaign status, performance and budget
Evaluate social media & digital content performance
Track & Analyse digital campaign performance, and use insights for campaign optimization
Ensure best SEO practice is implemented
UTM tracking setup, campaign & channel performance analysis and reporting
Execute A/B tests, analyse, report and recommend changes.
Measure and optimise CX and UX journeys across multiple digital channels
Qualifications and Experience
Grade 12
Degree / Diploma in Marketing, Data & Analytics, or other related or equivalent degree
Google AdWords Certifications
Facebook marketing certification
Highly organized with an ability to work on multiple projects in a self-starter environment
Advanced level understanding of SEO, PPC, social media marketing and online environment
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Experience in running campaigns on Google and Social media platforms
In-depth knowledge of growing social following and engagement
Experience with Google analytics and reporting
Experience with analyzing and interpreting data for decision-making and campaign optimization
Experience with social media analytics
Strong analytic and planning skills
Creative with an ability to create unique customer experiences across digital channels
Strong written and verbal communication
Working proficiency in Excel
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Ability to code and work on CMS such as WordPress (added bonus).
Skills and Personal Attributes
Great team spirit and team player
Driven, committed self-starter with a hands-on attitude
Attention to detail
Ability to handle multiple projects and programs simultaneously
You’re highly motivated and pride yourself on delivering high-quality work
The ability to work in a fast-paced environment
Ability to work well in a team as well as independently
Criminal and credit clear
Closing Date: Unspecified
HOW TO APPLY
Click Here to Submit your CV and Application on Company Website
